Robin Stevens and Julie Clarke-Bush met volunteering for their county Democratic Party during the 2018 midterm campaign. We quickly found we shared an approach to digital engagement based on years of their own experience developing user journeys and online marketing.
Both believe that campaigns and candidates shape their messaging and online presence to meet voters wherever they are along their journey. We decided to join forces as The Voter Journey People to help progressive Democrats win seats in local, state and national races so they can take back our democracy.
Robin is the founder of Experience Lab, a UX leader in digital research, strategy, design, and development.
Experience Lab strategies and designs are engaging online users with MTV, World Wildlife Fund, the AARP, Intel, Nike, and more.
Robin is a tireless advocate for the end user point of view. “To be effective at using digital, candidates and campaigns have to put themselves in voters’ shoes.”
At HighViz Marketing, Julie coaches her clients to provide engaging content to customers at each point along their buyer journey.
From traffic-attracting content to conversion-focused landing pages and empathy-driven email marketing, Julie’s work generates leads and closes deals.
Since the 2016 election, she has applied this method to help the political causes she cares about. “To be successful, candidates need to help potential voters see themselves in a candidates story.”